Hey there!

I’m YaYa, a storyteller, strategist, and experience producer with a passion for bringing people together. For over 15 years, I’ve been turning ideas into unforgettable events and experiences. My approach is rooted in creativity, connection, and a deep commitment to joy.

The Work That Fills My Cup

From legendary festivals to immersive art installations, my journey has been as dynamic as it’s been fulfilling. I’ve worked on iconic cultural moments like Essence Festival and stepped into the evolving world of cannabis branding to craft experiences that resonate. Each project has shown me that the magic lives in the details, and every element contributes to the bigger story being told.

The Vision of The Joy Studio

Let me share a little about The Joy Studio. It’s more than a brand; it’s a movement. It’s where timeless style meets bold, fresh perspectives. Inspired by the energy of disco and the power of community, The Joy Studio is dedicated to creating spaces where people feel celebrated, valued, and connected. My mission is simple: to make every event a joyful, inclusive experience that leaves a lasting impression.

Why Joy Is the Centerpiece

Joy isn’t just a nice idea to me; it’s the heartbeat of everything I do. It shapes how I approach each project, relationship, and vision. From the first spark of an idea to the final celebration, my goal is to uplift and inspire. Joy is what turns moments into memories and builds a career on meaningful connections and impactful storytelling.

What’s Next?

Looking ahead, I’m excited to share what I’ve learned along the way. Through consulting, crafting tools for aspiring planners, or collaborating on innovative projects, I’m here to help bring your biggest dreams to life. Let’s create something extraordinary together, and let’s make sure it’s filled with joy.

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